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“ Just as you might reach out to a particularly stylish and in-the-know friend about which coffee table to buy, here is an edit for each room of the house, covering a plethora of big and small brands doing brilliant things in the decor department. ”


“ A stylish solution to soulless online scrolling. ”


“ new interiors edit store makes it easier to find the best homewares from different brands. ”

House Beautiful

What's the storey?

The idea for Design Storey came about after realising that there is such a thing as too much choice. That most of us just want a good lamp or a nice rug but we don’t want to spend hours trawling through pages of stuff we don’t want to find it. When I first started the blog, and began consulting on interior design, I would regularly receive emails from people along the lines of: “I’ve got 3,000 pins on my kitchen board and I just went in to find a sofa.”

If that’s you then Design Storey Shop is for you.

You know when you just want a black t-shirt and the search throws up 47 pages of options and you daren’t skip one as that will be the place where the perfect black t-shirt is hiding? If that’s you then Design Storey Shop is for you.

I’ve filtered it down to the 50 best. That’s 10 products on each page spread over five pages. You can flick through that on the bus. And if you like a product, click on it and you will be taken straight to the original store so you can buy it. It’s that simple.

It’s all about the curation and after 20 years writing about interiors and eight of them running the UK’s No 1 ranked interiors blog, I reckon I know what makes a good piece. But just showing you pictures isn’t enough. You want to know why it has earned a place in the store and I will tell you that too. Whether it’s a classic that will hold its value, or a fun piece that will bring the wow factor I will explain to you why each piece has made the cut. As well as providing content, Design Storey also links back to my blog where you will find eight years of tips and advice from how big your rug should be, to what paint goes on which surface and how to buy a sofa.

There are plenty of tips and tricks in the shop too and don’t forget there are two books of the same name (with a third on the way to complete the set in March 2021).

Design Storey is the online department store for the 21 st century. I’ve done the research so your search can be easier. Visit each room or browse through the gift section, wander through the halls of the blog where you can also stroll through beautiful rooms of inspiration with clear explanations of why the décor works and how you might adapt it for your own places and spaces.

As we spend more time at home, we owe it to ourselves to make the right choices of décor and furniture so that our homes support us in all that we do.

What will your storey say?

Affiliate Disclosure

This Affiliate Compensation Disclosure is provided by Design Storey (“Design Storey” or “we” or “our”), and applies to, including, without limitation, both mobile and online versions of our websites (collectively, referred to herein as the “Site”), and is provided for the purpose of disclosing Design Storey's financial relationship with our Affiliates.

This Affiliate Compensation Disclosure has been posted on the Site or has otherwise been linked to in a post or article since Design Storey sells and thus receives monetary and other forms of compensation from Affiliates for various partnerships, insertion orders and promotional campaigns that we feature on the Site. Thus, there is a paid connection between each Service mentioned, reviewed or recommended on this Site and the Affiliate (i.e., the owner of that third-party product or service). If you ultimately decide to purchase a product or service mentioned on the Site, Design Storey may receive additional compensation from that purchase from the Affiliate. Every effort has been made by Design Storey to provide true and accurate statements in regards to any and all products or services mentioned, reviewed or recommended by Design Storey on this Site.

Further, the Site uses an affiliate service called Skimlinks which means we may earn revenue if you buy a product after clicking a link to a retailer on our site, if you want to learn more about Skimlinks, just visit

The Site posts or otherwise promotes content, including editorial content, which may feature third party products and services (the “Affiliate Products”) and which may link to third party owned and operated web sites where you can purchase Affiliate Products. Any time that you click on a link to an Affiliate’s Product on the Site and then follow the link to purchase an Affiliate Product on the Affiliate’s web site, Design Storey will receive compensation from the Affiliate offering the Affiliate Product. The content featuring Affiliate Product(s) may not always be identified on the Site as paid or sponsored content and the compensation that we receive from Affiliates may influence what content, topics or posts we make on the Site and where they are posted.

All products and services featured on the Site are a reflection of our honest opinions, findings, beliefs, and experiences regardless of whether or not we receive compensation as a result of the partnership or purchase of Affiliate Products as outlined above.

Please contact us here should you have any questions or concerns that may influence your decision to purchase a product featured on this Site.